Health Care Radio Row

It seemed too good to be true. I’m not talking about the hope and change that President Barack Obama promised us more than a year ago-- I still believe it is far too early to judge whether we should throw up our hands in disbelief. I mean the prospect of universal healthcare, an initiative which tore through the 'socialist' labeling by the GOP and sought to unite Americans in the fundamental notion of helping millions of uninsured, and which was halted at the proverbial 'five-yard line' by the election of the new Senator from Massachusetts, Scott Brown, a Republican raring to change the direction of the country and to rob his great state of the legacy of his predecessor, Ted Kennedy.

With healthcare deliberately moved out of the spotlight at the State of the Union, we had a significant challenge here at Stroud Communications on behalf of our client, Families USA, as we began Radio Row at their National Grassroots Meeting: Health Action 2010 at the Hyatt Regency on Capitol Hill, mere blocks away from the Capitol. We were tasked with addressing the subject of healthcare as relevant and timely an issue as ever, and to convey that all of our esteemed speakers and hosts from across the country were not gathering merely to discuss health care as theory or history, but as historic legislation about to be signed.

Senators, Congressmen, advocates, spokesmen poured into Radio Row. They, along with prominent speakers, physicians and human rights defenders spoke over the course of two days on 25 nationally syndicated and regional shows in 800 interviews about the prospect of healthcare in America--both its current state, what it was promised to be, and what it could eventually become. They spoke on behalf of their towns, their states, their constituents and their country. I'd like to think we made an issue which had been pushed to the backburner, relevant yet again.

Please stay tuned for our video on the benefits of hosting a radio row.